US Patent:
20150161652, Jun 11, 2015
Inventors:
- Mountain View CA, US
John Chih Chang Huang - Sunnyvale CA, US
Hongxu Cai - Mountain View CA, US
William Patrick Kee - San Francisco CA, US
Bozhena Bidyuk - Huntington Beach CA, US
Chao Cai - Santa Clara CA, US
Xiaosa Zhao - Mountain View CA, US
James Edward Stewart - Saratogo CA, US
Richard Edward Little - Irvine CA, US
Todd Morris Jackson - Mountain View CA, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06Q 30/02
Abstract:
Methods and systems for providing for display attribution data associated with one or more events are disclosed. Processor identifies channels from paths including events corresponding to position data identifying a position along the path at which the event was performed. Processor determines attribution credits assigned to each event included in the paths corresponding to the channel. Processor determines a number of attribution credits assigned to the channel. Processor identifies, from the paths, a plurality of event-position pairs. Each event-position pair corresponds to events that correspond to a respective channel and are performed at a respective position of the plurality of paths corresponding to the event-position pair. Processor determines, for each identified event-position pair, a weighting based on an aggregate of the attribution credits assigned to the events to which the event-position pair corresponds. Processor provides, for display, a visual object including an indicator to display the determined weightings.