buttonUsers have long requested a dislike button, but that was thought to be too negative.Facebook has chosen to offer more nuanced reactions - love, haha, wow, sad and angry - alongside like to give users "greater control over their expressivity", says Julie Zhuo, Facebook's product design director.
Even a generic happy face "was a little bit ambiguous and harder for people to understand", says Julie Zhuo.Each reaction comes with an animated emoji, such as the thumbs up for like and a heart for love.The emojis will look the same around the world, but phrases such as love will be translated.Like
higher.Now, posts marked angry or wow will bump up, too.But Facebook wants to show what it thinks you're most interested in - and that might ultimately mean mostly happy posts, rather than ones that evoke sadness or anger.Julie Zhuo says Facebook will tweak its formulas based on how people respond.
For instance, a menu might have been harder to find, while offering all six buttons up front might have made it harder to just quickly like a post and move on.Julie Zhuo says CEO Mark Zuckerberg pushed for the long-press method as a balance.The feature is expected to evolve over time, and Facebook m
