Inventors:
Joseph Koff - Baltimore MD, US
David Smith - Lutherville MD, US
Darren Shapiro - Owings Mills MD, US
Jeffrey Sleete - Phoenix MD, US
International Classification:
H04N007/025
H04N007/173
H04N007/10
US Classification:
725035000, 725034000, 725032000
Abstract:
A method and system of integrated television and direct mail advertising with a value-added pricing approach, which integrates television advertising with direct mail from a sole source broadcaster. The broadcaster markets television air-time to direct-mail advertisers and adds a value-added direct mail incentive at no cost to transition them into new-media advertising. The direct mail component comprises a monthly circular with cross-media tactics, such as contests, promotions, coupons, and other incentives, which are cross-referenced between the dual media advertisements. The cross-referencing of the direct mail circular in television advertising, and vice versa, makes the dual-media advertising truly integrated in its approach.