Resumes
Resumes

Digital Media Strategy, Optimization And Analytics Expert
View pageLocation:
111 Fitzroy Dr, Hingham, MA 02043
Industry:
Internet
Work:
Yahoo! - Boston since Jul 2009
Measurement Strategy and Insight Development
Goal.com - Greater Boston Area Jul 2008 - Jul 2009
Director, Analytics and Insights
Yahoo! - Greater Boston Area Nov 2007 - Jul 2008
Product Marketing Manager, Yahoo! Analytics
Yahoo! - Greater Boston Area Jul 2004 - Nov 2007
Account Manager - Brand Strategy
Liquid Advertising - Greater Boston Area Apr 2003 - Jul 2004
Account Supervisor
Measurement Strategy and Insight Development
Goal.com - Greater Boston Area Jul 2008 - Jul 2009
Director, Analytics and Insights
Yahoo! - Greater Boston Area Nov 2007 - Jul 2008
Product Marketing Manager, Yahoo! Analytics
Yahoo! - Greater Boston Area Jul 2004 - Nov 2007
Account Manager - Brand Strategy
Liquid Advertising - Greater Boston Area Apr 2003 - Jul 2004
Account Supervisor
Education:
Nazareth College of Rochester 1994 - 1998
BS, Bus Admin, International Business, Italian
BS, Bus Admin, International Business, Italian
Skills:
Behavioral Targeting
Mobile Advertising
Display Advertising
Analytics
Digital Strategy
Mobile Marketing
Advertising
Digital Media
Online Advertising
Web Analytics
Digital Marketing
Sem
Competitive Analysis
Interactive Marketing
Strategy
Search Advertising
Omniture
Comscore
Google Analytics
Rich Media
Mobile Devices
Ad Networks
Product Marketing
Conversion Optimization
Campaign Management
Online Marketing
A/B Testing
Web Marketing
Monetization
Media Planning
Advertising Operations
Strategic Partnerships
Media Buying
Integrated Marketing
Customer Acquisition
Advertising Sales
Business Performance Management
Interactive Advertising
Customer Insight
Big Data
Ppc
Doubleclick
Ad Serving
Ad Exchanges
New Media
Data Analysis
Funnel Optimization
Market Analysis
Mobile Advertising
Display Advertising
Analytics
Digital Strategy
Mobile Marketing
Advertising
Digital Media
Online Advertising
Web Analytics
Digital Marketing
Sem
Competitive Analysis
Interactive Marketing
Strategy
Search Advertising
Omniture
Comscore
Google Analytics
Rich Media
Mobile Devices
Ad Networks
Product Marketing
Conversion Optimization
Campaign Management
Online Marketing
A/B Testing
Web Marketing
Monetization
Media Planning
Advertising Operations
Strategic Partnerships
Media Buying
Integrated Marketing
Customer Acquisition
Advertising Sales
Business Performance Management
Interactive Advertising
Customer Insight
Big Data
Ppc
Doubleclick
Ad Serving
Ad Exchanges
New Media
Data Analysis
Funnel Optimization
Market Analysis
Languages:
English
Italian
French
Italian
French
Certifications:
Brightedge

Gregory Papaleoni
View pageLocation:
Boston, MA
Industry:
Internet

Gregory Papaleoni Hingham, MA
View pageWork:
GROUNDED (Parental Control App)
Apr 2013 to 2000
FOUNDER
CARBONITE
Boston, MA
Jan 2013 to Jan 2014
SR. MANAGER, MARKETING AND ADVERTISING ANALYTICS
YAHOO
Boston, MA
Jul 2009 to Nov 2013
SENIOR MANAGER, STRATEGIC INSIGHTS
GOAL.COM
Boston, MA
Jul 2008 to Jul 2009
DIRECTOR, ANALYTICS AND INSIGHTS
YAHOO
Boston, MA
Nov 2007 to Jul 2008
PRODUCT MARKETING MANAGER, YAHOO ANALYTICS
YAHOO
Boston, MA
Jul 2004 to Nov 2007
ACCOUNT MANAGER, BRAND STRATEGY
LIQUID ADVERTISING
Apr 2003 to Jul 2004
ACCOUNT SUPERVISOR
DIGITAS
Sep 2001 to Mar 2003
MEDIA BUYER/PLANNER
HOOKMEDIA
Jan 2000 to Aug 2001
TRAFFIC BUILDER
Apr 2013 to 2000
FOUNDER
CARBONITE
Boston, MA
Jan 2013 to Jan 2014
SR. MANAGER, MARKETING AND ADVERTISING ANALYTICS
YAHOO
Boston, MA
Jul 2009 to Nov 2013
SENIOR MANAGER, STRATEGIC INSIGHTS
GOAL.COM
Boston, MA
Jul 2008 to Jul 2009
DIRECTOR, ANALYTICS AND INSIGHTS
YAHOO
Boston, MA
Nov 2007 to Jul 2008
PRODUCT MARKETING MANAGER, YAHOO ANALYTICS
YAHOO
Boston, MA
Jul 2004 to Nov 2007
ACCOUNT MANAGER, BRAND STRATEGY
LIQUID ADVERTISING
Apr 2003 to Jul 2004
ACCOUNT SUPERVISOR
DIGITAS
Sep 2001 to Mar 2003
MEDIA BUYER/PLANNER
HOOKMEDIA
Jan 2000 to Aug 2001
TRAFFIC BUILDER
Education:
NAZARETH COLLEGE OF ROCHESTER
May 1998
Bachelor of Science in Business Administration
UNIVERSITY OF MICHIGAN
Firenze, Toscana
Jun 1996
Italian
May 1998
Bachelor of Science in Business Administration
UNIVERSITY OF MICHIGAN
Firenze, Toscana
Jun 1996
Italian