Eric J Borrazas

Principal at Synthesis Creative Group

Miami/Fort Lauderdale Area

Marketing and Advertising

Synthesis Creative Group

2001 to 2000
Creative Director & Managing Partner
Interamerican Marketing Solutions
South Miami, FL
1997 to 2001
Creative Director
Related Management Company of Florida
Miami, FL
1996 to 1997
Director of Marketing
National Lithographers & Publishers, Inc
Miami, FL
1994 to 1996
Advertising Marketing Manager
Izard & Leone Advertising & Multimedia
Miami, FL
1994 to 1994
Account/Production Manager
American Family Cruises
Miami, FL
1993 to 1994
Production /Traffic Coordinator
Commodore/Crown Cruise Lines
Coral Gables, FL
1990 to 1993
Special Accounts Reservations Agent
Media Marketing Coordinator
Miami, FL
1992 to 1992
internship

Gold Coast Real Estate School
Miami, FL
1998
Sales
Florida International University
Miami, FL
1990 to 1995
Bachelor of Science in Communications
Miami Dade Community College
Miami, FL
1986 to 1989
Associate in Arts in Graphic Design

Strong creative skills in concept creation, layout/design, web, multimedia, print and copywriting (Spanish and English) spanning over 20+ years. Comprehensive knowledge of strategic marketing based on quantitative and qualitative research. Demonstrated experience in brand development including: brand building, loyalty as well as strategic rebranding solutions based on quantitative, qualitative and geographic research. Professional Mac and IBM skills with proficient knowledge of Adobe CS5-6, InDesign,Photoshop, Illustrator, Acrobat, QuarkXpress, Canvas, Final Cut Pro, Microsoft Word, Excel and Power Point. Creative and technical skills in digital photography as well as traditional photography. Extensive background in marketing, advertising, brand development, channel marketing, print production,v ideo production, internet marketing, SEO, social media, experiential marketing, media research/planning, media buying/placement and sales. Excellent communication, analytical, presentation and organizational skills. Proficient Bilingual communication skills both written and verbal English and Spanish. Expert knowledge of US Hispanic and Latin American markets. Proven experience working within a variety of B2B and B2C industries including: IT, consumer products, canned foods, food & wine, medical products, healthcare, powersports, lighting, architecture, real estate, development, construction, engineering, manufacturing, automation and others.