Waisze Lam Lam

Los Angeles, CA

Marketing And Advertising

Walt Disney Studios Home Entertainment since 2008
Brand Manager
The Walt Disney Company Jul 2007 - Feb 2008
Associate Brand Manager
Encore USA Nov 2006 - Feb 2007
Associate Product Manager
Universal Studios, Consumer Products Group Apr 2003 - Jul 2006
Marketing Coordinator
Universal Studios, The Brand Group Dec 2002 - Apr 2003
Executive Brand Assistant

Integrated Marketing
Marketing Strategy
Marketing
Brand Management
Product Management
Strategy
Entertainment
Consumer Products
Product Development
Digital Media
Creative Direction
P&L Management
Digital Marketing
Cross Functional Team Leadership
Management
Product Marketing
Digital Strategy
Strategic Partnerships
Brand Awareness
Advertising
Crm
Partnership Marketing
Promotions
Television
Direct Marketing
Social Media
Public Relations
Competitive Analysis
Publicity
Media Planning
Customer Insight
Creative Strategy
Direct Mail
Merchandising
Event Planning
Partner Management
Franchising
Trade Shows
Mobile Marketing
Partnership Management
Franchisee Management
Consumer Goods Marketing
Strategic Planning
Marketing Communications

Animal Welfare
Environment
Education
Children

Los Angeles, CA

Entertainment

The Walt Disney Company - Disney Consumer Products

Apr 2013 to 2000
Manager, Strategic Marketing - Classic, Iconic & Girls Brands/Franchises
The Walt Disney Company - Disney Consumer Products
Glendale, CA
Oct 2012 to Apr 2013
Manager, Franchise Management/Brand Marketing Media TV Networks and Games
The Walt Disney Company - Disney Home Entertainment
Burbank, CA
Feb 2008 to Oct 2012
Manager, Global Brand & Creative Marketing & Product Management
The Walt Disney Company - Disney Home Entertainment
Burbank, CA
Jul 2007 to Jan 2008
Associate Brand Manager, Marketing/Product Management
Encore USA

Nov 2006 to Feb 2007
Associate Brand Manager, Marketing/Product Management
NBCUniversal - Consumer Products Group
Universal City, CA
Feb 2003 to Jun 2006
Coordinator, Brand Marketing
NBCUniversal
Universal City, CA
Sep 2000 to Feb 2003
Executive Assistant, National Promotions, Corporate Brand/Franchise Management & Consumer Products
Viking Office Products
El Segundo, CA
Apr 1999 to Sep 2000
Coordinator, Creative Services
Viking Office Products
El Segundo, CA
Jun 1997 to Mar 1999
Merchandising/Buying Assistant

University of California
Los Angeles, CA
2000 to 2003
Certification/Professional Designation in Marketing
University of California
Los Angeles, CA
1992 to 1997
Bachelors of Arts in Sociology (w/ Business Administration)

Marketing Campaign & Concept Development, Integrated/Synergistic Marketing Techniques, Product Development/Messaging/Position... Brand Management/Communications, Traditional & New Media, Experiential Marketing, Consumer Engagement