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Vishal R Raithatha

from Santa Clara, CA
Age ~48
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Also known as:
Vishal Ramesh Raithatha, L A
Phone and address:
3131 Homestead Rd, Santa Clara, CA 95051
(408) 244-7868
Related to:
Vaishali V Raithatha, 49
Connected to:
Anjali V Raithatha, 48Lawrence R Raithaus, 80Graham M Raithel, 45Jacqueline R Raithel, 37Todd J Raithel, 46Christopher J Raiti, 54Joseph H Raiti, 72Shanon Raitnen, 54Patrick A Raitor, 32Pauline Raitses, 58

Vishal Raithatha Phones & Addresses

  • 3131 Homestead Rd, Santa Clara, CA 95051 (408) 244-7868
  • Campbell, CA

Work

Company: Verizon media Mar 2018 Position: Architect fellow and vice president - gemini native and search advertising

Ranks

Certificate: Machine Learning

Industries

Internet

Resumes

Resumes

Vishal Raithatha Photo 1

Architect Fellow And Vice President - Gemini Native And Search Advertising

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Location:
Santa Clara, CA
Industry:
Internet
Work:
Verizon Media
Architect Fellow and Vice President - Gemini Native and Search Advertising
Yahoo Oct 2014 - Mar 2018
Distinguished Architect, Senior Director - Gemini Native and Search Advertising
Yahoo Apr 2011 - Oct 2014
Senior Principal Architect, Director - Display Advertising
Yahoo Oct 2008 - Apr 2011
Principal Architect - Display and Search Advertising
Yahoo Jun 2005 - Oct 2008
Senior Software Engineer - Advertising
Certifications:
Machine Learning

Publications

Us Patents

System And Method For Booking An Advertisement To An Impression Using A Targeting Dimension Dictionary

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US Patent:
20120150635, Jun 14, 2012
Filed:
Dec 10, 2010
Appl. No.:
12/965776
Inventors:
Vishal Raithatha - Santa Clara CA, US
Karthikeyan M. - Sunnyvale CA, US
John Pederzolli - Sunnyvale CA, US
International Classification:
G06Q 30/00
US Classification:
705 1449
Abstract:
A system and method for booking targeted internet advertisements to web page impressions using a targeting dimension dictionary. The method commences by constructing a targeting dimension dictionary using a dictionary schema such as an XML DTD or other schema language, then retrieving the targeting dimension dictionary to book the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. Such target predicates are used to match (i.e. satisfying the target predicate) an advertisement to the impression. The targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object. Dimension attribute type objects can include a segment definition for codifying sets or ranges of values. Such a targeting dimension dictionary can be accessed by various tools used in internet advertising campaigns for targeting based on predicates.

Stage-Based Content Item Selection And Transmission

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US Patent:
20200186846, Jun 11, 2020
Filed:
Dec 10, 2018
Appl. No.:
16/214842
Inventors:
- New York NY, US
Richard Hin-Fai TANG - Saratoga CA, US
Yichao ZHOU - Los Angeles CA, US
Vishal Ramesh RAITHATHA - Santa Clara CA, US
Lakshmi Narayan BHAMIDIPATI - Sunnyvale CA, US
Mahmoudreza ABASI - Town and Country MO, US
Srinath RAVINDRAN - Santa Clara CA, US
International Classification:
H04N 21/239
H04L 29/08
H04N 21/2343
H04N 21/2665
Abstract:
One or more computing devices, systems, and/or methods for selecting content for transmission to devices are provided. First activity performed using a content interface on a device may be detected. First activity information associated with the first activity may be stored in an activity profile associated with the device. An activity database may be analyzed based upon the activity profile to identify one or more activity identifiers of the activity database. The activity database may comprise a plurality of activity identifiers and/or funnel stage tags associated with the plurality of activity identifiers. A request for content, associated with an entity, may be received from the device. A funnel stage score may be determined based upon one or more funnel stage tags associated with the entity and/or the one or more activity identifiers. A content item, associated with the entity, may be selected based upon the funnel stage score.
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Vishal R Raithatha from Santa Clara, CA, age ~48 Get Report