More recently, Amazon has inserted itself into the legal battles. Last year, it filed three lawsuits in partnership with fashion designer Vera Bradley and mobile accessories maker Otterbox, over counterfeits.
Amazon says its new Project Zero tools have been in testing with several brands before todays launch, including the above-mentioned Vera Bradley; pet anxiety products manufacturer Thunderworks; mobile accessories maker Kenu; and lint remover manufacturer Chom Chom Roller. During the testing period,
Project Zero, with its automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon, said Mark Dely, chief legal & administrator officer at Vera Bradley.