US Patent:
20080294519, Nov 27, 2008
Inventors:
James Cameron Warwick - Chicago IL, US
Trent Richard Nanke - Naperville IL, US
International Classification:
G06Q 30/00
G06Q 40/00
Abstract:
A coupling software system that is designed to be used by an advertiser, a content provider, and a publisher to effectively couple advertisements with content and distribute the information through a media outlet. The coupling software enables the advertiser to search content and distribution channels using a variety of metrics, and allows the advertiser to purchase content and distribution channels through an auction/bidding process. The coupling software is designed to measure and report statistics associated with the transactions between the advertisers, content providers, and publishers.