US Patent:
20210350202, Nov 11, 2021
Inventors:
SUJIT THOMAS ZACHARIAH - dublin CA, US
GOLAK BIHARI SARANGI - bangalore, IN
International Classification:
G06N 3/00
G06N 20/00
G06F 21/62
Abstract:
A computerized method for managing an artificially-intelligent platform to generate personas automatically from digital data includes the step of obtaining an analytics data set. The method includes the step of augmenting the analytics data set with additional context information provided by augmentation data, wherein the augmentation data comprises specified a set of external data sources and data models. The method includes the step of determining, with a specified machine learning algorithm, a set of behavioral insights from the augmented analytics data set. The method includes the step of automatically grouping a set of users of a web-application or web site based on their behavior, demographics, history of transactions, and psychographics. The method includes the step of generating a persona for each of the segment associated with a user of the set of user, wherein a segment is a group based on a user behavior, a user demographic, a user transactional history, a user psychographic attribute.