US Patent:
20100121777, May 13, 2010
Inventors:
Charles McGonigal - Austin TX, US
Russell Salsbury - Cambria CA, US
Saritha Guntumadugu - Cupertino CA, US
Mike Niemann - Austin TX, US
Hemanth Puttaswamy - Fremont CA, US
Srinivasa Ogireddy - San Mateo CA, US
Assignee:
Coremetrics, Inc. - San Mateo CA
International Classification:
G06Q 99/00
G06F 15/173
Abstract:
Recommendations for purchase are made based on customer behavior across multiple sessions. Correlations used for recommendations include: buy-to-buy (cross-session), view-to-view (same-session), view-to-buy (same-session), and abandon-to-buy (same-session) actions. A preview display allows a merchant to adjust recommendation algorithm weightings to achieve a desired result. A closed-loop system is provided with real-time feedback. The recommendations can be based on various segments of other users, including users of the same search engine.