US Patent:
20060229932, Oct 12, 2006
Inventors:
Stephen Zollo - Ocean City NJ, US
Steven Shaya - Highlands NJ, US
Spyros Stavrakas - Richboro PA, US
Assignee:
Johnson & Johnson Services, Inc. - New Brunswick NJ
International Classification:
G07G 1/00
Abstract:
Systems and methods for generating intelligent promotional recommendations and reports are disclosed. The systems and methods utilize longitudinal patient or physician level data and longitudinal data regarding sales and marketing techniques and approaches employed to train intelligent processing elements such as collaborative filters, neural networks, and combinations thereof. Intelligent recommendations are made and data is compiled regarding the recommendations implemented and physician and patient activities after the recommendations are implemented. Ongoing data is used as feedback to re-train the processing elements and refine the sales and marketing techniques and approaches employed.