Resumes
Resumes
Sohil Maru Phones & Addresses
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Fort Worth, TX
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Austin, TX
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Palo Alto, CA
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San Antonio, TX
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665 Riviera Dr, Los Altos, CA 94024 (408) 844-8660
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Fremont, CA
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Irving, TX
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Round Rock, TX
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Santa Clara, CA
Publications
Us Patents
Reserve Price Modeling For Online Advertising Auctions
View pageUS Patent:
20150127469, May 7, 2015
Filed:
Nov 4, 2013
Appl. No.:
14/071502
Inventors:
- Mountain View CA, US
Deepak Dileep Kumar - Mountain View CA, US
Ashvin Kannan - Mountain View CA, US
Deepak Agarwal - Sunnyvale CA, US
Souvik Ghosh - San Jose CA, US
Sohil Maru - Santa Clara CA, US
Gururaj Seetharama - Sunnyvale CA, US
Deepak Dileep Kumar - Mountain View CA, US
Ashvin Kannan - Mountain View CA, US
Deepak Agarwal - Sunnyvale CA, US
Souvik Ghosh - San Jose CA, US
Sohil Maru - Santa Clara CA, US
Gururaj Seetharama - Sunnyvale CA, US
Assignee:
LinkedIn Corporation - Mountain View CA
International Classification:
G06Q 30/02
US Classification:
705 1471
Abstract:
The disclosed embodiments provide a system that manages online advertising. During operation, the system calculates an intrinsic value of an online advertisement slot from at least one of a user engagement value and a cannibalization value. Next, the system obtains a reserve price for the online advertisement slot from at least one of the intrinsic value and an advertiser value. Finally, the system uses the reserve price to manage serving of online advertisements from a set of advertising campaigns in the online advertisement slot.
Bid Suggestions For Online Advertising Auctions
View pageUS Patent:
20150127470, May 7, 2015
Filed:
Nov 4, 2013
Appl. No.:
14/071510
Inventors:
- Mountain View CA, US
Tingting Cui - Mountain View CA, US
Gururaj Seetharama - Sunnyvale CA, US
Sohil Maru - Santa Clara CA, US
Deepak Agarwal - Sunnyvale CA, US
Deepak Dileep Kumar - Mountain View CA, US
Ashvin Kannan - Mountain Viewd CA, US
Tingting Cui - Mountain View CA, US
Gururaj Seetharama - Sunnyvale CA, US
Sohil Maru - Santa Clara CA, US
Deepak Agarwal - Sunnyvale CA, US
Deepak Dileep Kumar - Mountain View CA, US
Ashvin Kannan - Mountain Viewd CA, US
Assignee:
Linkedln Corporation - Mountain view CA
International Classification:
G06Q 30/02
US Classification:
705 1471
Abstract:
The disclosed embodiments provide a system that manages online advertising. During operation, the system identifies a user segment for targeting using an online advertisement slot. Next, the system obtains a distribution associated with winning bids for online advertisements shown to the user segment in the online advertisement slot. Finally, the system uses one or more points from the distribution as bid suggestions for advertising campaigns associated with the user segment.