Scott P Horwitz

Buyer's Agent
Listing Agent

Coldwell Banker Residential Brokera
740 Waukegan Rd, Deerfield, IL 60015
(847) 945-7100 (Office), (847) 512-7181 (Cell), (847) 572-5817 (Fax)

11 years

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Coldwell Banker
Deerfield, IL
(847) 512-7181 (Phone)

Scott Horwitz is an energetic, success driven Realtor who combines his business acumen and the latest technology tools to offer clients an exceptional real estate purchase or sale experience. Scott is a Broker Associate with the number one office in Deerfield, Coldwell Banker Residential Brokerage. He has been licensed in the State of Illinois since 2003, and currently serves buyers and sellers, landlords and tenants, in the both Chicago and many of Chicago’s Northern and North Shore suburbs. Business Philosophy - Honesty, Sincerity, and a Desire to Help The key for a successful real estate transaction is to create an atmosphere that is inviting for all the participants. The only way to accomplish this goal is with honesty, sincerity, and treating all clients with a high level of respect and dignity. It is Scott’s desire to help, going that extra mile for clients and customers, that is the foundation for his success. Don't hesitate to ask Scott for references or testimonials Scott has received from his clients. Technology in the Sales Process - An Agent for the 21st Century In today’s market place over 90% of buyers begin their search for a new home on the Internet. Having a Realtor that not only knows which websites are effective for listings, as well as knowing how to leverage their personal networks to maximum benefit is essential to selling your home. Scott Horwitz differentiates himself from other agents and brokers with his extensive knowledge of the latest in social media trends and tools, and how to integrate those tools for use in the sale of real estate. Scott’s networks on Pinterest, Facebook, LinkedIn, and Twitter total over 2000 individuals, and give an edge to Scott’s clients. When it comes to getting the word out, you need an agent with the “roar of a virtual lion”, not an announcement that arrives by the US Postal Service. In addition to listing your home on over 60 major news and real estate websites, Scott uses his skills to personally market your home. He can create a private website that includes a professional floor plan and photos along with specialized tools to find qualified buyers for your home. Additionally, Scott’s use of Facebook ads allows for seamless integration to highly targeted and effective ad placement. Scott utilizes the “Quick Response” (QR) codes which can tap into the mobile market, allowing potential buyers to pull up your home’s individual website as they drive through a neighborhood seeing the web view of the home. Investing in Real Estate Scott made his first investment in real estate at the age of 18 as a student at the University of Texas at Austin. Scott purchased a condominium, rented out the extra bedroom, and reduced his cost of living while at college by more than 50 percent. When Scott graduated, the proceeds from the sale of the condo covered the entire cost of his college education. Scott currently owns and leases multiple investment properties in Evanston and Chicago and has plans to acquire more residential rental properties in the near future. Scott Horwitz has hands on experience negotiating closings, managing leased property, cash flow, tax structures, and long-term investment strategies. Scott can help you determine what level of real estate investment is right for you. Scott firmly believes there is no better investment than real estate, and he looks forward to helping you build your portfolio. Education and Background Scott Horwitz is a native of Deerfield and has lived in several communities in Chicago and on the North Shore. As a Chicagoan through and through, Scott is extremely knowledgeable about the history of the area. Since earning a Bachelor's Degree in Communications from the University of Texas at Austin, Scott's education has only served to reinforce the skills Scott learned while working in the many sales roles he has held in retail and specialty culinary industries. Scott continued sharpening his sales skills while learning effective marketing techniques as the Marketing and Sales Director for a privately held ingredient company in Libertyville, Illinois. Scott brings his strong marketing, sales and technical skills to every transaction in which he participates. Oddly enough it was Scott’s experience in film and television industry that the taught Scott that the key to sales (which most salespeople forget) is not just knowing the audience, but being able to adjust the style of communication to best suit that audience, and get the deal done.