Position:
Global Director, Strategy + Insights at Siegel+Gale, Global Strategy Director at Siegel+Gale
Location:
New York, New York
Industry:
Marketing and Advertising
Work:
Siegel+Gale - New York since Jan 2013
Global Director, Strategy + Insights
Siegel+Gale - New York, NY since May 2012
Global Strategy Director
Landor Associates - San Francisco Feb 2012 - May 2012
Acting Managing Director
Landor Nov 2007 - May 2012
Chief Strategy Officer
Landor Associates Apr 2005 - Nov 2007
Chief Strategy Officer, San Francisco
Education:
Northwestern University - Kellogg School of Management 1993 - 1995
M.M., Finance, International Business, Entrepreneurship
Northwestern University 1985 - 1987
M.F.A., Theater design
University of Minnesota-Twin Cities 1982 - 1985
M.A., English, Theater
Concordia College 1980 - 1982
Skills:
Brand Architecture
Corporate Branding
Social Media
Sustainability
Integrated Marketing
Digital Strategy
Creative Strategy
Product Naming
Marketing Strategy
Positioning
Marketing Communications
Customer Insight
Digital Marketing
Brand Management
Brand Implementation
Brand Development Strategy
Strategic Brand Positioning
Segmentation
Creative Direction
Product Innovation
Content Strategy
Brand Development
Packaging
Corporate Identity
Branding & Identity
Experience Design
