Industry:
Hospital & Health Care
Work:
Baptist Health South Florida since 2005
AVP Marketing / Public Relations
Roymi Membiela & Associates, Inc. 2002 - 2005
President
Kelley Swofford Roy 1999 - 2002
Senior Vice President - Client Services
Marketing Americas Group 1994 - 1999
President
The Miami Herald / El Nuevo Herald 1977 - 1994
Director of New Business & Hispanic Market Development
Education:
Nova Southeastern University 2008 - 2009
MS, Leadership
Barry University 1984 - 1986
BS, Marketing
Miami Dade College 1976 - 1979
AA, Sociology
Immaculata-La Salle High School 1972 - 1976
HS
LaSallle 1972 - 1976
High School
Skills:
Leadership
Advertising
Marketing Strategy
Business Development
Strategic Planning
Integrated Marketing
Digital Marketing
Event Planning
Social Media Marketing
Social Media
Leadership Development
Entrepreneurship
Public Speaking
Business
New Business Development
Healthcare
Team Building
Community Outreach
Strategy
Spanish
Market Research
Community Development
Media Relations
Strategic Communications
Social Networking
Corporate Communications
Email Marketing
Direct Marketing
Nonprofits
Online Marketing
Project Planning
Press Releases
Fundraising
Sales Management
Brand Development
Corporate Branding
Sponsorship
Copy Editing
Government
Branding and Identity
Internal Communications
Nonprofit Organizations
Strategic Leadership
Organizational Culture
Marketing Management
Healthcare Marketing
Foundations
Diversity
Diversity and Inclusion
Public Relations
Marketing
Marketing Communications
Interests:
Leadership
Networking
Management
Hispanic Affairs
Culture
Social Services
Community Service
Traveling
Marketing
Transportation
Education
Art
Mentoring
Reading
Music
Healthcare Administration
Diversity
Languages:
Spanish
English
Certifications:
Licensed Real Estate Sales
Licensed Insurance 2-15 Health and Life - Including Annuities and Variable Contracts
Disc Certification
12 Driving Forces Certification
