US Patent:
20040215556, Oct 28, 2004
Inventors:
John Merkley - West Des Moines IA, US
Sheila Jesse Oliver - West Des Moines IA, US
Greg Unruh - Clive IA, US
Roby Shay - Urbandale IA, US
Timothy Unruh - Urbandale IA, US
Daniel DaLuga - Urbandale IA, US
David Kahle - West Des Moines IA, US
Matthew McBurney - West Des Moines IA, US
Troy Swigert - West Des Moines IA, US
Ronald Tisdell - Plano TX, US
Randy Van Essen - Otley IA, US
Kelly Foster - Johnston IA, US
International Classification:
G06F017/60
Abstract:
A method and system of marketing an agricultural input via electronic communications obtains retailer information and product information associated with a corresponding retailer. Available programs (e.g., financial incentive programs) are established for the retailer based on at least one of the retailer information and product information. An agricultural input is selected and marketed to a filtered prospect list based upon one or more of the following indicators: estimated current purchase data for the agricultural input for a particular corresponding prospect, current crop risk analysis for a particular corresponding prospect, and a crop identifier for a particular corresponding prospect. The selected agricultural input is associated with one or more of the available programs. A financial analysis tool facilitates the evaluation of the extension of credit or lending to any prospect on the filtered prospect list that seeks to participate in an available program associated with the selected agricultural input.
