US Patent:
20130030909, Jan 31, 2013
Inventors:
Clara Shih - San Francisco CA, US
Steve Garrity - Palo Alto CA, US
Roger Hu - Los Altos CA, US
Yahui Jin - San Francisco CA, US
Sean Conaty - San Francisco CA, US
Kevin Zellmer - Moraga CA, US
Jaleh Bisharat - Piedmont CA, US
Julie Fortuna - Stanford CA, US
Chris Andrew - San Francisco CA, US
Assignee:
HEARSAY LABS, INC. - San Francisco CA
International Classification:
G06Q 30/02
Abstract:
Managing social network-based marketing campaigns includes obtaining, using one or more computer processors, a social media network-based marketing campaign and configuration information associated with the social media network-based marketing campaign; and publishing the plurality of selected publishable elements on the social media platform, according to the configuration information. The social media network-based marketing campaign comprises a plurality of selected publishable elements that are selected from a collection of master publishable elements. The master publishable elements are publishable on a social media platform. The configuration information at least includes information on how the plurality of selected publishable elements are to be published on the social media platform.