Inventors:
Jasper Seldin - San Francisco CA, US
Jonathan Yahalom - Oak Park CA, US
Lindsey Wall - Stockton CA, US
Shilpa Jain - Glendale CA, US
Charlie Vestner - Burlingame CA, US
Rebecca Illowsky - Menlo Park CA, US
Assignee:
GOOGLE INC. - Mountain View CA
International Classification:
G06Q 30/00
G06Q 10/00
G06F 17/30
US Classification:
705 1442, 705 1454, 707769, 707E17014
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating ad groups based on sequential search queries are disclosed. A seed ad group theme can be selected. Aggregated sequential search queries can be obtained from a seed search query having identical terms as the seed ad group theme. The aggregated sequential search queries can be used as additional ad group themes for generating new ad groups. Keywords can be selected for each new ad groups based on one or more performance criteria. Performance of ad groups and keywords and changes in aggregated sequential search queries can be monitored for subsequent ad group creation, removal, and dynamic tuning.