US Patent:
20110066608, Mar 17, 2011
Inventors:
Peter J. Offringa - San Francisco CA, US
Assignee:
CBS INTERACTIVE, INC. - County of New Castle DE
International Classification:
G06F 15/16
G06F 12/08
G06F 17/30
US Classification:
707708, 709203, 711126, 707E17014, 711E12017, 707771
Abstract:
An architectural stack includes a rules proxy. The rules proxy may be between a web server and a HTTP proxy cache, and may be an HTTP proxy application. The rules proxy receives a user request to access a web page from the web server, captures user data (e.g., referrer data and/or session data) from the user request, applies a rule to the user data to assign the user to a user bucket, generates a web page with content using the assigned user bucket, and delivers the user-specific, generated web page to the user.