But what about the cheerleaders, shaking their -- ehem -- pom-poms for the slavering throngs? Paul Kix, a contributing writer for ESPN: The Magazine, tells me, "They would put me in the mood if the cameras lingered on them. But what every television network does instead is a quick pan of the cheerleaders coming out of a commercial break. So you get to see, like, three seconds of 10 hot chicks. And then right back to football. If the goal is arousal, that doesn't cut it." What's more, this year,
