Resumes
Resumes
Nicku Bastani
View pagePosition:
Senior Innovation Manager at Safeway
Location:
San Francisco Bay Area
Industry:
Marketing and Advertising
Work:
Safeway - Pleasanton, CA since Sep 2011
Senior Innovation Manager
Smarty Pants May 2010 - Jul 2011
Senior Qualitative Research Manager
Safeway Dec 2007 - May 2010
Manager Consumer Insights
Unilever Oct 2006 - Nov 2007
Associate Consumer and Marketing Insights Manager
Capital One Jun 2004 - Sep 2006
Marketing Resarch Analyst
Senior Innovation Manager
Smarty Pants May 2010 - Jul 2011
Senior Qualitative Research Manager
Safeway Dec 2007 - May 2010
Manager Consumer Insights
Unilever Oct 2006 - Nov 2007
Associate Consumer and Marketing Insights Manager
Capital One Jun 2004 - Sep 2006
Marketing Resarch Analyst
Education:
University of Georgia, Terry College of Business Jun 2003 - May 2004
MA, Marketing Research University of California, Santa Barbara Sep 1999 - Jun 2003
BA, Business Economics
MA, Marketing Research University of California, Santa Barbara Sep 1999 - Jun 2003
BA, Business Economics
Skills:
Customer Insight
Marketing Research
Product Development
Marketing
Qualitative Research
Research
Packaging
Market Research
FMCG
Competitive Analysis
Segmentation
Consumer Behaviour
Marketing Strategy
Focus Groups
Cross-functional Team Leadership
Brand Management
Product Marketing
Product Innovation
Analytics
Shopper Marketing
Equestrian
Strategy
Marketing Research
Product Development
Marketing
Qualitative Research
Research
Packaging
Market Research
FMCG
Competitive Analysis
Segmentation
Consumer Behaviour
Marketing Strategy
Focus Groups
Cross-functional Team Leadership
Brand Management
Product Marketing
Product Innovation
Analytics
Shopper Marketing
Equestrian
Strategy
Interests:
Outside of the office I am a competitive equestrian. I also enjoy college football, travel, home improvement, cooking and spending time with my fiance and our 3 dogs.
Honor & Awards:
Unilever Values in Action Merit Award- February 2007
Santa Barbara Business Council Best Business Plan Competition Award Winner - June 2003
Certifications:
Certificate in Project Management, George Washington University/ESI
Nicku Bastani Livermore, CA
View pageWork:
SMARTY PANTS LLC
May 2010 to 2000
Senior Qualitative Research Manager
SAFEWAY
Pleasanton, CA
Dec 2007 to May 2010
Consumer Insights Manager
UNILEVER
Greenwich, CT
Oct 2006 to Nov 2007
Associate Manager of Consumer Insights
CAPITAL ONE
McLean, VA
Jun 2004 to Oct 2006
Senior Associate Research Manager
May 2010 to 2000
Senior Qualitative Research Manager
SAFEWAY
Pleasanton, CA
Dec 2007 to May 2010
Consumer Insights Manager
UNILEVER
Greenwich, CT
Oct 2006 to Nov 2007
Associate Manager of Consumer Insights
CAPITAL ONE
McLean, VA
Jun 2004 to Oct 2006
Senior Associate Research Manager
Education:
University of Georgia, Terry College of Business
Terry, Georgia, US
Jun 2003 to Jun 2004
Masters in Marketing Research
University of California
Santa Barbara, CA
Sep 1999 to Jun 2003
BA in Business Economics
Terry, Georgia, US
Jun 2003 to Jun 2004
Masters in Marketing Research
University of California
Santa Barbara, CA
Sep 1999 to Jun 2003
BA in Business Economics
Skills:
Marketing Research: Qualitative and Quantitative consumer insights. Moderation of ethnographic, focus group, mini groups, one on one interviews. Web/social media evaluation. Innovation, white space, ideation. Concept testing, new brand/platform development, advertising/copy/packaging design testing. Brand health/brand tracking. Product use testing. Eye tracking and other innovative research methods.