Nick Hague
0749441801
Paul'(Editor) ; Hague, Nick(Editor) Hague
Paperback
Kogan Page/
4
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from planning and executing a project through to analysis and presentation of the findings, the book explains ho...
Paul Hague, Nick Hague, Carol-Ann Morgan
Paperback
256
Kogan Page
0749468645
9780749468644
2
* Part of the new Market Research in Practice series published in association with the Market Research Society
Paperback
226
Kogan Page
0749441801
9780749441807
1