The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence acros...
Daniel J. Flint, Chris Hoyt, Nancy Swift
Hardcover
320
Pearson FT Press
0133481425
9780133481426
6
Nancy Hoyt
Hardcover
Bobbs-Merrill Company
2
Nancy Hoyt
Unknown Binding
A. A. Knopf
10