Mishelle M Murray

3309 Greenmead Rd, Windsor Mill, MD 21244

Brand Marketing & Innovation Consultant Mar 1, 2015 - Dec 11, 2016
Brand Marketing and Innovation Consultant
Diageo Feb 1, 2010 - Feb 1, 2015
Smirnoff Global Brand Director, Us Innovation Director
Allied Domecq Jan 1, 2006 - Oct 1, 2009
Brand Director
Allied Domecq May 1, 2003 - Dec 1, 2005
Brand Manager
Kraft Foods Group Jun 1, 2001 - Apr 1, 2003
Associate Brand Manager

Columbia Business School 1999 - 2001
Master of Business Administration, Masters, Marketing, Management University of California, Berkeley, Haas School of Business 1992 - 1996
Bachelors, Bachelor of Science, Marketing, Finance

Leadership
Marketing Management
Product Marketing
Positioning
Social Media
Online Marketing
Brand Development
Innovation Development
Market Planning
Brand Equity
Market Research
Competitive Analysis
Digital Marketing
Advertising
Integrated Marketing
Strategic Planning
Innovation Management
Global Marketing
Strategy
Sales Management
Innovation
Product Innovation
Business Planning
Fmcg
Budgeting
Customer Insight
Trade Marketing
Marketing
Budget Management
P&L Management
Cross Functional Team Leadership
Segmentation
Project Planning
Social Media Marketing
Market Analysis
Creative Direction
Shopper Marketing
Management
Business Strategy
Product Development
Project Management
Marketing Communications
Public Relations
Brand Management
Marketing Strategy
Consumer Products
Pricing
Marketing Research
Brand Architecture
Sponsorship

English