Leila Y Ruyan

Berkeley, CA

Market Research

Nielsen May 2017 - May 2019
Senior Vice President - Marketing Effectiveness Analytic Consulting Us Practice Area Lead
Nielsen May 2017 - May 2019
Senior Vice President Marketing Effectiveness Customer Success Leader - Asia Pacific, Africa and Middle East
Nielsen Jan 2012 - May 2017
Senior Vice President - Marketing Effectiveness Custom Analytics Sales and Delivery
Ibm Demandtec Solutions Mar 2011 - Jan 2012
Vice President Analytical Services - Consumer Products
M-Factor 2009 - Mar 2011
Vice President - Advisory and Delivery Services

Pepperdine Graziadio Business School 1990 - 1992
Master of Business Administration, Masters, Marketing University of West Florida
Bachelors, Bachelor of Arts, Mathematics Uc Santa Barbara
Masters, Master of Arts, Applied Statistics

Analytics
Strategy
Market Research
Customer Insight
Segmentation
Management
Marketing Research
Predictive Analytics
Business Analytics
Competitive Analysis
Analysis
Consulting
Leadership
Nielsen
Predictive Modeling
Competitive Intelligence
Team Leadership
Consumer Behaviour
Market Analysis
Customer Analysis
Advertising Research
Database Marketing
Cross Functional Team Leadership
Team Management
Marketing Analytics
Pricing Strategy
Shopper Marketing
Business Insights
Thought Leadership
Quantitative Research
Change Management
Marketing
Business Intelligence
Consumer Insight
Romi
Project Management
Consumer Products
Primary Research
Market Intelligence
Brand Equity
Data Mining
Statistical Modeling
Analytical Skills
Market Planning
Mobile Devices
Outsourcing
Fmcg
Business Process
Sas