Resumes
Resumes
Ketan Deshpande Phones & Addresses
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7545 Rainbow Dr, Cupertino, CA 95014
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Santa Clara, CA
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1631 New Brunswick Ave, Sunnyvale, CA 94087 (408) 739-1233
Publications
Us Patents
Simulation Framework For Evaluating Designs For Sponsored Search Markets
View pageUS Patent:
20090171728, Jul 2, 2009
Filed:
Dec 27, 2007
Appl. No.:
11/965002
Inventors:
Tak W. Yan - Palo Alto CA, US
Prabhakar Krishnamurthy - Pleasanton CA, US
Ketan Deshpande - San Jose CA, US
Chih-Chao Chang - Santa Clara CA, US
Soam Acharya - San Bruno CA, US
Prabhakar Krishnamurthy - Pleasanton CA, US
Ketan Deshpande - San Jose CA, US
Chih-Chao Chang - Santa Clara CA, US
Soam Acharya - San Bruno CA, US
International Classification:
G06Q 10/00
G06F 17/30
G06Q 30/00
G06F 17/30
G06Q 30/00
US Classification:
705 8, 707 3, 705 14, 705 30, 707E17014
Abstract:
The present invention provides a method and apparatus for sponsored Internet-based search simulation. The present invention includes receiving a search query sequence that represents a search query and selecting one or more advertisements based on the search query sequence. The present invention further includes filtering the plurality of advertisements based on advertising budget data and determining a number of user-selections on the advertisements using a pre-calculated user-selection model. The present invention further includes updating advertiser account information regarding advertising rates in response to the number of user-selections and generating simulation log data reflecting the advertisings, user-selections and advertising account information. This technique thereby performs the simulation based on user search queries, in response to user-selection models and references the user-selection and advertisement with advertisement budget data, consistent with live sponsored search result operations.