Inventors:
- Lakewood CO, US
Julianne Samuelson - Franktown CO, US
Assignee:
Canoe Ventures, LLC - Lakewood CO
International Classification:
G06Q 30/02
H04L 9/06
Abstract:
Embodiments herein provide for audience obfuscation during advertisement insertion in content. In one embodiment, a network element is communicatively coupled to a plurality of content distributers and to a plurality of advertisement decision servers (ADSs). The network element is operable to receive a first set of requests from a first of the content distributers for advertisements to be inserted into content provided by the content distributer, detect, in the requests, Personally Identifiable Information (PII) of subscribers to the first content distributer requesting the content, and remove the PII of the requests to anonymize the requests. The network element is operable to transfer the anonymized requests to a first of the ADSs, receive advertisements from the first ADS for placement into the content of the content distributers, direct the first content distributer to insert the advertisements into the requested content.