US Patent:
20130073335, Mar 21, 2013
Inventors:
Tom Tang - Santa Clara CA, US
Shaobo Liu - Sunnyvale CA, US
Joseph Billante - San Jose CA, US
International Classification:
G06Q 30/02
Abstract:
A system and method for linking keywords with user profiling and item categories is disclosed. A particular embodiment includes extracting keywords from a set of listings; collecting user behavior information, corresponding to the set of listings from which keywords were extracted, and associating the collected user behavior information with the extracted keywords; obtaining user demographic information corresponding to particular users associated with the collected user behavior information and generating a corresponding user demographic background; and associating the extracted keywords with the user demographic background. A particular embodiment also includes correlating particular keywords with merchandise categories or other merchandise characteristics.