Inventors:
Joseph T. Apprendi - Montclair NJ, US
Christopher M. Putnam - Montclair NJ, US
Assignee:
Collective Media, Inc. - New York NY
International Classification:
G06Q 30/00
Abstract:
An advertising unit is intended for display on a web page. The advertising unit has a size and a position relative to other objects within the web page. An identifier associated with an instance of the advertising unit displayed on the web page is generated. Upon receiving an indication that the web page has been loaded in the browser, engagement tracking module identifies the advertising unit within the page based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.