John K Marcinuk

Sr. Director & Acting Head of Men's Interests Group at Direct Brands, Inc.

Greater New York City Area

Marketing and Advertising

Direct Brands, Inc. - New York, NY since Feb 2013
Sr. Director & Acting Head of Men's Interests Group
Direct Brands, Inc. - New York, NY Dec 2012 - Feb 2013
Director of Digital Marketing, Targeted Media
Direct Brands, Inc. - New York, NY Jan 2012 - Dec 2012
Senior Manager, Customer Acquisition Marketing
Direct Brands (Columbia House & Doubleday) - New York, NY Apr 2011 - Feb 2012
SEO Manager, Customer Acquisition Marketing
Acme Media LLC - New York, NY Oct 2007 - Feb 2011
Marketing Manager

Web Analytics
SEM
SEO
Social Media Marketing
Competitive Analysis
Email Marketing
User Experience
Direct Mail
Digital Marketing
E-commerce

200 Park Ave south, New York, NY 10016

Marketing And Advertising

Direct Brands, Inc. - New York, NY since Feb 2013
Sr. Director & Acting Head of Men's Interests Group
Direct Brands, Inc. - New York, NY Dec 2012 - Feb 2013
Director of Digital Marketing, Targeted Media
Direct Brands, Inc. - New York, NY Jan 2012 - Dec 2012
Senior Manager, Customer Acquisition Marketing
Direct Brands (Columbia House & Doubleday) - New York, NY Apr 2011 - Feb 2012
SEO Manager, Customer Acquisition Marketing
Acme Media LLC - New York, NY Oct 2007 - Feb 2011
Marketing Manager

Digital Marketing
Social Media Marketing
Seo
Email Marketing
Web Analytics
Online Marketing
Digital Strategy
Sem
Integrated Marketing
Direct Mail
E Commerce
Copywriting
Marketing
Analytics
Marketing Strategy
Competitive Analysis
User Experience
Social Media
Content Strategy
Digital Media
Ppc
Direct Marketing
Online Advertising
Google Analytics
Search Engine Optimization
Customer Acquisition
Web Content
Multi Channel Marketing
Content Marketing
Market Research
Seo Copywriting
Wordpress
Lead Generation
Web Marketing
Brand Development
Omniture
Creative Direction
A/B Testing

English

Google Analytics Iq

Direct Brands, Inc,

Feb 2013 to 2000
Senior Marketing Director & Acting Head
Direct Brands, Inc,
New York, NY
Apr 2011 to Dec 2013
Senior Manager, Online Customer Acquisition
Direct Brands, Inc,
New York, NY
Dec 2012 to Feb 2013
Director Digital Marketing - Targeted Media
Acme Media, LLC
New York, NY
Oct 2007 to Mar 2011
Marketing Manager
SmartBargains.com
Boston, MA
Sep 2005 to Aug 2007
Site Content Producer
Coles-Myer
Melbourne VIC
Dec 2002 to Jul 2005
Senior Marketing Analyst
Showtime Networks
New York, NY
Sep 2000 to Oct 2002
Online Coordinator, New Media

DISCIPLINES PLATFORMS SEO (on-site best practices and off-site linkbuilding) Google Analytics (IQ Certified) SEM/PPC Adobe Omniture (SiteCatalyst & Discover) Affiliate Program Management Magento Email Campaign Management Facebook Ads Manager Digital Content Creation Strategy Wordpress, Tumblr, Facebook, YouTube, Twitter Effective Departmental Management MS-Office Suite (Advanced Excel) P&L Statement / Budget Management MAC/PC