After more than 20 years of developing and directing a wide variety of marketing plans, programs, and projects, I stumbled across an opportunity to move from... After more than 20 years of developing and directing a wide variety of marketing plans, programs, and projects, I stumbled across an opportunity to move from the general to the specific; from being a well-versed generalist to being an adept specialist. In mid-2006, I accepted a position which...