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Harvir Singh Bansal

from Reston, VA
Age ~56
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Also known as:
Harvir S Bansal
Connected to:
Aakash R Bansal, 34Anchal Bansal, 33Anju Bansal, 60Antesh Bansal, 41Arvind K Bansal, 67Deepa Bansal, 42Deepika Bansal, 43Devyani Bansal, 34Divya Bansal, 37Geetha P Bansal, 71

Harvir Bansal Phones & Addresses

  • Reston, VA
  • Fairfax, VA

Work

Company: Comscore networks Feb 2008 Position: Senior vp, survey research

Education

Degree: PhD School / High School: Queen's University 1991 to 1996 Specialities: Marketing

Industries

Marketing and Advertising

Resumes

Resumes

Harvir Bansal Photo 1

Senior Vp, Survey Research At Comscore Networks

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Position:
Senior VP, Survey Research at comScore Networks, Associate Professor at Wilfrid Laurier University
Location:
Washington D.C. Metro Area
Industry:
Marketing and Advertising
Work:
comScore Networks since Feb 2008
Senior VP, Survey Research
Wilfrid Laurier University since Jul 2000
Associate Professor
University of New Brunswick Jul 1996 - 2000
Assistant Professor
Education:
Queen's University 1991 - 1996
PhD, Marketing Punjabi University 1987 - 1989
MBA, Marketing Our Lady of Fatima 1982 - 1983
High School

Publications

Us Patents

Measuring Advertising Effectiveness Without Control Group

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US Patent:
20110137721, Jun 9, 2011
Filed:
Dec 3, 2010
Appl. No.:
12/959878
Inventors:
Harvir Singh Bansal - Reston VA, US
Assignee:
comScore, Inc. - Reston VA
International Classification:
G06Q 30/00
US Classification:
705 1441
Abstract:
Measurement data is accessed. The measurement data is associated with a group of users that have been exposed to at least one advertising creative that is part of an advertising campaign. The measurement data reflects one or more consumer responses and one or more non-zero exposure levels. The non-zero exposure levels correspond to non-zero amounts of exposures to at least one advertising creative that is part of the advertising campaign. A model that relates consumer response measures to one or more exposure levels is generated based on the accessed measurement data. Based on the generated model, a consumer response measure for a zero exposure level is determined. The zero exposure level corresponds to a zero amount of exposures to at least one advertising creative that is part of the advertising campaign. An advertising effectiveness metric is determined based on the consumer response measure for the zero exposure level and the accessed measurement data.
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Harvir Singh Bansal from Reston, VA, age ~56 Get Report