Inventors:
Kenneth Walsh - Brisbane, AU
Harry Appel - Westbury NY, US
Valeri Kolokoltsev - Secaucus NJ, US
Corey Panno - Rye Brook NY, US
Kent Lancaster - Miami FL, US
Alexander Stepanov - New York NY, US
Ann Zahm - New Rochelle NY, US
International Classification:
G06F017/60
Abstract:
A method for relating multiple independent databases uses a graphical interface allowing market researchers to conveniently model different prototype forecast scenarios based on specific choices for ad campaign portfolio distributions among specific types of advertising vehicles, media vehicles or advertising media such as television or magazine print, for example. The method solves the classic regression-to-mean problem associated with the prior art fusion approach and requires less computer processing time and/or user expertise.
