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Hendricus D Hoek

from Bothell, WA
Age ~61
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Also known as:
Hank D J Hoek, Hank D Hoek
Phone and address:
10733 Valley View Rd UNIT C303, Bothell, WA 98011
(425) 820-6286
Related to:
Carly R Andonian, 29Rosemary L Hoek, 34Calvin W Hoek, 31Keli L Hoek, 59Millard A Collins, 76Patricia R Patton, 85Kirk W Andonian, 55David L Patton, 85Jeffrey K Birney, 52
Connected to:
Adam K Hoek, 35Aric Hoek, 55Jeffrey T Hoek, 62Kevin J Hoek, 58Marian L Hoek, 89Matthew T Hoek, 43Robert W Hoek, 65Robin Hoek, 36Suzanne J Hoek, 49Thomas V Hoek, 81

Hendricus Hoek Phones & Addresses

  • 10733 Valley View Rd UNIT C303, Bothell, WA 98011 (425) 820-6286
  • Kirkland, WA
  • Tukwila, WA
  • Bellevue, WA

Publications

Us Patents

Suggesting Keyword Expansions For Advertisement Selection

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US Patent:
20110238491, Sep 29, 2011
Filed:
Mar 26, 2010
Appl. No.:
12/732820
Inventors:
MIKHAIL BILENKO - REDMOND WA, US
DAVID M. CHICKERING - BELLEVUE WA, US
HENDRICUS D.J. HOEK - KIRKLAND WA, US
MATTHEW R. RICHARDSON - SEATTLE WA, US
DMITRY V. ZHIYANOV - BOTHELL WA, US
Assignee:
MICROSOFT CORPORATION - REDMOND WA
International Classification:
G06Q 30/00
G06Q 10/00
G06F 15/18
G06F 17/30
US Classification:
705 1443, 705 1454, 707765, 706 12, 707E17017
Abstract:
Methods and computer-readable media are provided for receiving keyword expansions from expansion providers and selecting a set of keyword expansions that are used for advertisement selection. Keyword expansions that correspond to a particular search query or text from a browsed web page are received from an expansion provider. Feature data is extracted from each keyword expansion, and may include properties of the keyword expansion or the expansion provider. A score is assigned to each keyword expansion, and based on the score, a set of keyword expansions is selected from the keyword expansions received from the expansion provider. The set of keyword expansions is used to select relevant advertisements for presentation to the user.

Method And System For Clickpath Funnel Analysis

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US Patent:
20030154237, Aug 14, 2003
Filed:
Jan 25, 2002
Appl. No.:
10/056766
Inventors:
Teresa Mah - Redmond WA, US
Hendricus Hoek - Kirkland WA, US
Ying Li - Bellevue WA, US
Assignee:
Microsoft Corporation
International Classification:
G06F015/16
US Classification:
709/201000
Abstract:
A system and method for extracting funnels from at least one input clickstream (CS) representing an ordered path of successively viewed web pages. The invention stores the CS in one or more tree structures in one scan, then traverses each tree structure to identify funnels satisfying input criteria, if any. The input criteria includes depth criteria, width criteria, starting page criteria, and end page criteria.
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Hendricus D Hoek from Bothell, WA, age ~61 Get Report