US Patent:
20040098332, May 20, 2004
Inventors:
Haim Dvir - Tenafly NJ, US
International Classification:
G06F017/60
Abstract:
A method of sales and marketing involving the combination of print catalogues, online catalogues and communication, a sealed bid auction format, telemarketing and creation of revenue streams. The combination of known prior art techniques with some lesser known and some completely novel sales and marketing techniques creates numerous synergies and paths to alternative sales and marketing options. The methods result in novel revenue streams, large amounts of marketing data and a new sales outlet for distributors/manufacturers which is very attractive to them for numerous reasons not the least of which is greatly increased sales with no deleterious effect on the value of their brand, i.e. brand devaluation. All of the methods disclosed begin with a catalogue/online offering for auction of various items and the conducting of a sealed bid auction for a specified period of time regarding these items.
