US Patent:
20030135460, Jul 17, 2003
Inventors:
Galip Talegon - Porterville CA, US
International Classification:
G06F017/60
Abstract:
Disclosed are methods for valuing and placing advertising segments on the basis of competitive bidding. Publishers having available ad space make that space (segments) available to an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards advertising segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, or on a per click-through or per transaction basis for internet applications. Under these methods, virtually every advertiser will have some level of access to the available ad space. The intermediary continuously updates its lists of available ad space according to numbers and amounts of bids so that, over time, the lists themselves are representative of the rankings of the most popular ad space. The intermediary also continuously organizes and updates the advertising material it receives according to subject matter for access by potential consumers.
