US Patent:
20210227279, Jul 22, 2021
Inventors:
- San Francisco CA, US
Farhad Massoudi - San Francisco CA, US
Assignee:
Tubi, Inc. - San Francisco CA
International Classification:
H04N 21/2668
H04L 29/06
H04L 12/721
H04L 29/08
H04N 21/81
H04N 21/258
H04N 21/61
H04N 21/426
H04L 12/741
Abstract:
A system for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, including: identifying, by a computer processor, first advertising content served to a first client device; identifying a first client device IP address associated with the first client device, where the first client device is linked to a household profile; submitting, to a content exchange service, a request for content placement opportunities; receiving content placement opportunities from the content exchange service, where one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device; linking the second client device to the household profile; selecting second advertising content based on the first advertising content; and providing the second advertising content for the content placement opportunity to be displayed on the second client device.