Resumes
Resumes
Associate Brand Manager, Laundry Innovation At Henkel
View pagePosition:
Associate Brand Manager, Laundry Innovation at Henkel, Marketing Committee Volunteer, Digital Strategy Consultant at McDowell Sonoran Conservancy
Location:
Scottsdale, Arizona
Industry:
Consumer Goods
Work:
Henkel - Scottsdale, AZ since Jun 2013
Associate Brand Manager, Laundry Innovation
McDowell Sonoran Conservancy - Scottsdale, AZ since Mar 2011
Marketing Committee Volunteer, Digital Strategy Consultant
Henkel Consumer Goods - Scottsdale, AZ Apr 2012 - Jun 2013
Associate Brand Manager, Combat Insecticides - Base & Innovation
Henkel Consumer Goods - Scottsdale, Arizona Jul 2011 - Apr 2012
Assistant Brand Manager, Combat Insecticides - Base
Henkel Consumer Goods - Scottsdale, Arizona Jul 2010 - Jul 2011
Assistant Brand Manager, Purex Laundry Detergent - Base
Associate Brand Manager, Laundry Innovation
McDowell Sonoran Conservancy - Scottsdale, AZ since Mar 2011
Marketing Committee Volunteer, Digital Strategy Consultant
Henkel Consumer Goods - Scottsdale, AZ Apr 2012 - Jun 2013
Associate Brand Manager, Combat Insecticides - Base & Innovation
Henkel Consumer Goods - Scottsdale, Arizona Jul 2011 - Apr 2012
Assistant Brand Manager, Combat Insecticides - Base
Henkel Consumer Goods - Scottsdale, Arizona Jul 2010 - Jul 2011
Assistant Brand Manager, Purex Laundry Detergent - Base
Education:
University of California, Los Angeles - The Anderson School of Management 2008 - 2010
MBA, Marketing & Entrepreneurship Arizona State University, W. P. Carey School of Business 1999 - 2003
BS, Marketing & Finance
MBA, Marketing & Entrepreneurship Arizona State University, W. P. Carey School of Business 1999 - 2003
BS, Marketing & Finance
Skills:
Digital Marketing
Consumer Products
Product Marketing
Online Marketing
Marketing Strategy
Brand Communication
Promotions
Online Advertising
Brand Management
Competitive Analysis
Social Media
Integrated Marketing
Business Strategy
Strategy
Analytics
Marketing Research
Web Analytics
Customer Insight
Marketing Communications
Market Research
Social Media Marketing
CRM
Consumer Products
Product Marketing
Online Marketing
Marketing Strategy
Brand Communication
Promotions
Online Advertising
Brand Management
Competitive Analysis
Social Media
Integrated Marketing
Business Strategy
Strategy
Analytics
Marketing Research
Web Analytics
Customer Insight
Marketing Communications
Market Research
Social Media Marketing
CRM
Interests:
hiking, painting, arts & crafts, shopping, technology, networking, entrepreneurship, brewing beer, wine tasting
Honor & Awards:
Dean's Board of Excellence Scholarship, 2002
Edward M. Carson Outstanding Graduating Senior in Marketing, 2003
Summa Cum Laude Barrett Honors College graduate, 2003
Languages:
English
Turkish
Turkish
Awards:
1st Prize Winner of the 2009 Marketing Association Case Competition
Jim Stengel, former P&G CMO
Formed a team and competed among over a dozen teams of students on a case involving how to launch and market Jim Stengel's upcoming book, Grow. Led the team in defining the target audience and developed a 3-pronged approach to commercializing the new book. The team received a cash prize and dinner with Mr. Stengel. The following year, Elif led a case competition workshop for 1st year marketing students on how to tackle cases and present persuasively.
Jim Stengel, former P&G CMO
Formed a team and competed among over a dozen teams of students on a case involving how to launch and market Jim Stengel's upcoming book, Grow. Led the team in defining the target audience and developed a 3-pronged approach to commercializing the new book. The team received a cash prize and dinner with Mr. Stengel. The following year, Elif led a case competition workshop for 1st year marketing students on how to tackle cases and present persuasively.
Director Of Strategy And Transformation
View pageLocation:
8061 east Kalil Dr, Scottsdale, AZ 85260
Industry:
Consumer Goods
Work:
Henkel
Director of Strategy and Transformation
Scottsdale Leadership Aug 2014 - May 2015
Class 29 Graduate
Mcdowell Sonoran Conservancy Mar 2011 - Dec 2013
Digital Strategy Consultant
Rubicon Project Apr 2010 - Jun 2010
Product Marketing Mba Intern
Ucla Anderson School of Management Jul 2008 - Jun 2010
Mba Graduate
Director of Strategy and Transformation
Scottsdale Leadership Aug 2014 - May 2015
Class 29 Graduate
Mcdowell Sonoran Conservancy Mar 2011 - Dec 2013
Digital Strategy Consultant
Rubicon Project Apr 2010 - Jun 2010
Product Marketing Mba Intern
Ucla Anderson School of Management Jul 2008 - Jun 2010
Mba Graduate
Education:
Ucla Anderson School of Management 2008 - 2010
Master of Business Administration, Masters, Marketing, Entrepreneurship Arizona State University - W. P. Carey School of Business 1999 - 2003
Bachelors, Bachelor of Science, Marketing, Finance
Master of Business Administration, Masters, Marketing, Entrepreneurship Arizona State University - W. P. Carey School of Business 1999 - 2003
Bachelors, Bachelor of Science, Marketing, Finance
Skills:
Competitive Analysis
Digital Marketing
Marketing Strategy
Integrated Marketing
Strategy
Product Marketing
Market Research
Brand Management
Online Advertising
Marketing
Cross Functional Team Leadership
Social Media Marketing
Online Marketing
Social Media
Product Development
Business Strategy
Customer Insight
Management
Digital Strategy
Consumer Products
Marketing Communications
Seo
Sem
Leadership
Analytics
Marketing Management
Advertising
Lead Generation
Entrepreneurship
Sales
Brand Communication
Marketing Research
Brand Development
Business Planning
Market Analysis
Promotions
Crm
Market Planning
Public Relations
Web Analytics
Digital Media
International Marketing
Innovation Development
Fast Moving Consumer Goods
Product Innovation
Digital Marketing
Marketing Strategy
Integrated Marketing
Strategy
Product Marketing
Market Research
Brand Management
Online Advertising
Marketing
Cross Functional Team Leadership
Social Media Marketing
Online Marketing
Social Media
Product Development
Business Strategy
Customer Insight
Management
Digital Strategy
Consumer Products
Marketing Communications
Seo
Sem
Leadership
Analytics
Marketing Management
Advertising
Lead Generation
Entrepreneurship
Sales
Brand Communication
Marketing Research
Brand Development
Business Planning
Market Analysis
Promotions
Crm
Market Planning
Public Relations
Web Analytics
Digital Media
International Marketing
Innovation Development
Fast Moving Consumer Goods
Product Innovation
Languages:
English
Turkish
Turkish
Certifications:
Product Marketing Foundations