US Patent:
20110208570, Aug 25, 2011
Inventors:
Dehai Kong - Cupertino CA, US
International Classification:
G06Q 30/00
US Classification:
705 145, 705 1449, 705 1453, 705 1454, 705 1473
Abstract:
An apparatus, system, and method are disclosed for individualized and dynamic advertisements delivery and display in cloud computing and ordinary Internet systems. The client updates the advertisement server periodically the user web browsing history and local media, advertisements play back log. The client updates the advertisement server the user geographical location. The advertisement server analyzes the user interest and geographical information from client, combining with the server information of client neighborhood events, client neighboring friends, traffic, weather condition. The advertisement server selects the advertisements, tags the selected advertisements, then pushes to the client local storage. Client takes the retrieved web content and selects the best fit advertisements from local storage with according to the time, date, as well as the information of browsing history, geographical information, neighborhood events, client neighboring friends, traffic, weather. The client constructs new web pages with the individualized advertisements. The individualized advertisements can be added to the original web pages, or replace original advertisements.