Deana D Sarrif

New York, NY

Internet

Save the Children Us
Director, Digital Analytics
Michael Kors May 2017 - Feb 2019
Director, Global Digital Analytics
Coty Feb 2014 - Apr 2017
Director of Global Digital Analytics
The Estée Lauder Companies Inc. Jan 2012 - Jan 2014
Director of Analytics
The Estée Lauder Companies Inc. Sep 2008 - Jan 2012
Manager of Analytics

Boston University
Master of Science, Masters, Management, International Business Franklin & Marshall College
Bachelors, Bachelor of Arts, Business Management Frankfurt International School

E Commerce
Web Analytics
Analytics
Digital Marketing
Digital Strategy
Online Marketing
Web Marketing
Marketing
Sem
Google Analytics
Social Media Marketing
Marketing Strategy
Mobile Marketing
Omniture
Online Advertising
Email Marketing
Management
Ppc
Search Engine Marketing
Data Analysis
Social Media
Strategy
Digital Media
Leadership
Search Engine Optimization
Brand Development
Sales
Market Research
Customer Relationship Management
Business Development
Microsoft Office
Facebook
Retail
Microsoft Excel
Microsoft Powerpoint
Project Management
Merchandising

Social Listening
Adobe Analytics Marketing Cloud
Adobe Analytics Report Builder
Adobe Analytics Explore / Ad Hoc
Sas Enterprise Guide
Sas Jmp Data Visualization

COTY, INC

Feb 2014 to 2000
DIRECTOR OF GLOBAL DIGITAL ANALYTICS
ESTEE LAUDER COMPANIES INC
New York, NY
Jan 2012 to Jan 2014
DIRECTOR OF ANALYTICS
Manager of Analytics
Sep 2008 to Jan 2012
Assistant Manager of Analytics
Sep 2007 to Sep 2008
URBAN OUTIFITTERS INC
Philadelphia, PA
Mar 2007 to Sep 2007
Web Marketing Analyst
Web Production Coordinator
Jul 2005 to Mar 2007
EXPATICA COMMUNICATIONS CO
Brussels
May 2004 to May 2005
Marketing Assistant
BRITISH MUSEUM
London
Jun 2002 to Aug 2002
Marketing Intern, British Museum Friends
NUMOURS
Dupont, DE
Jun 2001 to Aug 2001
Human Resources Intern

Boston University (BUB Campus)
Brussels
2005
MS in International Business Management
Franklin & Marshall College
Lancaster, PA
2003
BA in Business Management
Frankfurt International School
1999
International Baccalaureate Diploma

Greater New York City Area

Internet

Web Analytics
E-commerce
Digital Marketing
Analytics