David Wayne Skena

1702 San Jacinto Dr, Allen, TX 75013

Restaurants

Krispy Kreme
Chief Marketing Officer Na and Global Director of Brand
Ruby Tuesday 2015 - 2018
Chief Marketing Officer
Pepsico 2012 - 2014
Vice President, Brand Marketing, Frito-Lay, Premium and Value Brands
Pepsico 2009 - 2012
Vice President, Marketing and Insights, Pepsico's Walmart Customer Team
Pepsico 2008 - 2009
Vice President, Brand Marketing, Frito-Lay Potato Chip Brands

Northwestern University - Kellogg School of Management 1998 - 2000
Master of Business Administration, Masters, Marketing University of East Anglia 1992 - 1993
Bucknell University 1988 - 1992
Bachelors, Bachelor of Arts, Economics

Customer Insight
Consumer Products
Shopper Marketing
Strategy
Marketing Strategy
Cross Functional Team Leadership
Product Innovation
Brand Equity
Brand Management
Segmentation
Marketing
Management
Brand Architecture
Competitive Analysis
Leadership
Fmcg
Global Marketing
Marketing Research
P&L Management
Brand Development
Pricing Strategy
Advertising
Nielsen
Trade Marketing
Consumer Insight
Product Development
Iri
Strategic Planning
Customer Marketing
Team Leadership
Market Research
Product Management
Marketing Management
Social Media
Business Strategy
Integrated Marketing
Team Building
Market Planning