US Patent:
20020194265, Dec 19, 2002
Inventors:
Daniel Zipser - Westlake Village CA, US
Erik Surwill - Culver City CA, US
Peter Orr - Malibu CA, US
Michael Maclean - Northridge CA, US
International Classification:
G06F015/16
G06F017/60
US Classification:
709/203000, 705/014000, 709/218000
Abstract:
A combination marketing system for use in the retail or wholesale sale of goods and services is disclosed. The marketing system preferably includes the distribution of a pre-recorded medium which contains a presentation feature, a data collection feature, a data transmission feature, and a link feature. By using the marketing system, the seller is able to direct the customer to the seller's web site without the need for the customer to engage in any volitional acts to move from the conclusion of the presentation on the pre-recorded medium to the seller's web site, thereby avoiding the loss of the customer's attention and the possibility of the customer's error in entering the seller's web site address.
