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Craig E Dempster

from Ridgefield, CT
Age ~54

Craig Dempster Phones & Addresses

  • 280 Branchville Rd, Ridgefield, CT 06877 (203) 438-0301
  • 33 Indian Cave Rd, Ridgefield, CT 06877 (203) 244-5712 (203) 438-0301
  • 60 66Th St, New York, NY 10023 (212) 579-1748
  • Atlanta, GA
  • Rye, NY
  • New Hyde Park, NY

Resumes

Resumes

Craig Dempster Photo 1

Global Chief Executive Officer

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Location:
8400 Corporate Dr, Hyattsville, MD 20785
Industry:
Marketing And Advertising
Work:
Merkle
Global Chief Executive Officer

Experian 1996 - 2006
Svp, Sales
Education:
Hofstra University 1989 - 2003
Skills:
Digital Media
Analytics
Direct Marketing
Strategy
Product Marketing
Leadership
Marketing
Digital Marketing
Segmentation
Customer Acquisition
Integrated Marketing
Mobile Devices
Public Relations
Digital Strategy
Management
Multi Channel Marketing
Email Marketing
Marketing Communications
Crm
Advertising
Sales Management
Mobile Marketing
Account Management
Interactive Marketing
Database Marketing
Sem
Online Marketing
Sales
Lead Generation
Customer Relationship Management
Craig Dempster Photo 2

Craig Dempster

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Location:
United States

Publications

Us Patents

System And Method For Scoring Target Lists For Advertising

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US Patent:
20100228595, Sep 9, 2010
Filed:
Mar 5, 2009
Appl. No.:
12/398412
Inventors:
Craig E. Dempster - Ridgefield CT, US
Alptekin Ozgur Dogan - Annapolis MD, US
Marc C. Fanelli - Kinnelon NJ, US
Assignee:
Merkle, Inc. - Columbia MD
International Classification:
G06F 17/30
G06Q 30/00
G06Q 90/00
US Classification:
705 10, 705 1449
Abstract:
Various implementations of the invention relate to systems and methods for scoring a plurality of prospective target lists to facilitate an analytic approach, rather than conventional subjective approaches, to selecting one or more of the prospective target lists for purposes of advertising. A plurality of representations representative of one or more desired targeted advertising groups may be created. The prospective target lists may be evaluated against the created representations to develop one or more scores for each prospective target list. Based on the developed scores, one or more target lists from among the plurality of prospective target lists may be recommended and/or selected for advertising purposes.
Craig E Dempster from Ridgefield, CT, age ~54 Get Report