Cathron Stanford

Houston, TX

Marketing And Advertising

Triumph Healthcare since Oct 2010
Senior Business Development Officer
Medovation Marketing since May 2009
Owner/Consultant
Memorial Hermann Healthcare System Jul 2005 - Apr 2009
Director, Business Unit Marketing, Western Region
Echo Medical Systems Dec 2001 - Jul 2005
Director, Sales and Marketing
VisionWeb Dec 2000 - Aug 2001
Director, Product Marketing

University of Kansas - Graduate School of Business 1992 - 1995
MBA, Global Marketing University of Missouri-Kansas City 1989 - 1991
BA, Communication Studies, Minor Physics

Healthcare
Business Development
Strategic Planning
Marketing Strategy
Marketing
Product Marketing
Hospitals
Leadership
Market Research
Medical Devices
Social Media Marketing
Public Relations
Strategic Partnerships
Product Launch
Physician Relations
Sales
Marketing Communications
Healthcare Management
Project Management
Advertising
Seo
Integrated Marketing
Public Speaking
Email Marketing
Online Marketing
Healthcare Information Technology
Brand Management
Market Planning
Event Planning
Customer Relationship Management
Web Analytics
Sem
Content Marketing
Product Development
Healthcare Information Technology
Database Marketing
Service Line Planning
Six Sigma
Creative Writing
Pharmaceutical Sales
Developing Client Relationships
Strategic Brand Positioning
Market Pricing
Digital Marketing
Lead Generation
Team Building
Marketing Automation Programs
Crm
Strategy
Social Media

Leadership
Social Media
Public Speaking
Service Line Marketing
Healthcare Marketing
Roi
Global Product Launches
Market Research
Lead Generation
Physician Relations
Sales Management
Marketing Automation
Product Life Cycle
Innovation
Crm Data Management
New Business Development
Voice of the Customer
Product Development
Market Strategy and Plan Development
Brand Management
Commercialization
Technical Brand Launches

Portuguese
French
English

Google Adwords Certification -- Advanced Search and Advanced Display
Google Partners

Houston, TX

Dynamic Communicator
Positioning
Academic Research
Vascular
Cardiothoracic Surgery
Planning
Specifications
Sound
Surgery
Printing
Cardiology
Dreamweaver
Arabic
Vendors
Sales
Multiple Therapeutic Areas
Biotechnology
Content Marketing
Digital Marketing
Telemarketing
Cartilage
Protocol
Marketo
Google Analytics
Injectable
Direct Mail
Cancer
Search
Editorial Calendars
Therapeutic Areas
Journals
Metrics
Consumer Marketing
Echo
Keys
Spanish
Handheld Devices
Wellness
Powerpoint
Strategic Partnerships
Robotic Surgery
Sharepoint
Salesforce.com
Product Mix
Ms Excel
Neurology
Networking
Physicians
Customer Satisfaction
Business Services
Education
Google Adwords
Tactical Plans
Physician Relations
Seo
Strategy
Branding
Extensions
Acute Care
Training
Editing
Prescription
Radio
Customer Acquisition
Project Management
Reporting
Venture Capital
Capital
Partnerships
Campaigns
Primary Care
Hospitals
Ppc
Medical Research
Product Marketing
P&L
Display Campaigns
Urology
Gap Analysis
Cpa
Admissions
Trials
Content Management
Medical Education
Business Development
Advertising
Lead Generation
Total Quality Management
Strategic Planning
Erp
Customer Relationship Management
Marketing Budget
Operations
Microsoft Access
Risk Assessment
Reach
Investors
Marketing
Email
Apha
Value Propositions
Mri
Sales Presentations
Presentations
Regulations
Account Management
Vignette
Reconstructive Surgery
Transplant
Calender
Integrated Marketing
Visio
Medical Devices
Global Marketing
Video
Profiles
Launches
Focus Groups
Analytical Skill
Matrices
Campaign Development
Wordpress
Conversion Optimization
Symposia
Social Media Marketing
Endocrinology
Sem
Email Marketing
Optimization
Television
Patient Education Materials
Marketing Strategy
Wireless
Fda
Orthopedics
Landing Pages
Nmr
Automation
White Papers

Houston Methodist Hospital System
Houston, TX
Jan 2012 to Jun 2014
Marketing, International and USA
Kindred Healthcare / RehabCare
Houston, TX
Sep 2009 to Dec 2011
Senior Business Development Officer
Memorial Hermann Healthcare System
Houston, TX
Jun 2005 to Jun 2009
Director, Business Unit Marketing, Western Region
Echo Medical Systems
Houston, TX
Jun 2002 to Jun 2005
Director, Sales and Marketing
Physicians Online / Mediconsult.com
New York, NY
Sep 1998 to May 2002
Director of Client Services
Sanofi-Aventis
Kansas City, MO
Sep 1991 to Sep 1998
Communication Technologies Manager

University of Kansas -Graduate School of Business
1992 to 1996
Master of Business Administration in Marketing
University of Missouri-Kansas City
Kansas City, MO
1988 to 1991
Bachelor of Arts in Communication Studies

-Marketing Strategy and Execution -Digital Marketing (SEO, SEM, PPC, CPA, Social, Conversion Optimization, Content Marketing, Email Marketing) -Branding and Positioning -Integrated Marketing (Print, Radio, Television, Interactive, Telemarketing, Events) -Digital Marketing Automation and Strategic Campaign Development -Metrics, Media Matrix Development, and ROI Analysis -Physician Marketing -Healthcare Consumer Marketing -Business Development -Content Calendar Creation and Content Gap Analysis -Editing, Writing, and PresentationsIndustry knowledge across multiple health industries: pharmaceuticals, biotechnology, medical devices, hospitals, and physicians. Expertise across multiple therapeutic areas and medical specialties: cardiology, neurology, endocrinology, oncology, reconstructive surgery, transplant, surgery, robotic surgery, orthopedics, imaging, urology, OB/GYN, family practice and primary care (medical home). Google Adwords Certification for Advanced Search and Advanced Display through August 2015. Tools: Salesforce.com, Marketo, Medseek Content Management, Vignette Story Server, Google MCC, Google Analytics, Dreamweaver, Wordpress, Sharepoint, Word, Excel, Powerpoint, Access, Visio.

Director, Business Unit Marketing, Western Region at Memorial Hermann Healthcare System

Houston, Texas Area

Hospital & Health Care