Catherine Anne Lumsden

2 Frazer Ave, Malvern, PA 19355

Computer Hardware

North Carolina State University 1997 - 2000
Ms

708 Bennington Dr, Raleigh, NC 27615

Computer Software

SAP - Raleigh-Durham, North Carolina Area since Nov 2011
Global Marketing Director and Industry Strategist
IBM - Durham, NC Aug 2011 - Feb 2012
Marketing Director, North American Programs, Predictive Analytics
IBM - Durham, NC Nov 2010 - Aug 2011
Marketing Director, WebSphere Federal Industry, App Foundation & Acceleration, Elastic Caching
SAP Jun 2009 - Nov 2010
Global Marketing Director, Public Services Industry Solutions
Lenovo - Morrisville, NC Feb 2008 - Jun 2009
Senior Marketing Manager/Industry Segment Lead

North Carolina State University 1997 - 2000
MS, Technical Communication Naval Postgraduate School 1988 - 1989
MA, National Security Affairs Sweet Briar College 1974 - 1978
BA, International Affairs University of North Carolina at Chapel Hill - Kenan-Flagler Business School 2010
MBA, Executive MBA Wake Technical Community College

Marketing Management
Media Programs
Positioning
Team Building
Solution Selling
Channel Marketing
Sales Strategy
Market
Channel
Ibm
Vertical Market
Books
Strategist
Insurance
Mortar
International Sales
Interaction Management
Sales
Innovativeness
Community
Loop
Customer Oriented
Fortune 500
Students
Data Sheets
Sales Operations
Sales Kits
Market Research
International Relations
Gartner
Agile Methodologies
Performance Metrics
Finance
Higher Education
Digital Marketing
Competitive Analysis
On Premise
Business Solution
Oversight
Competitive Intelligence
Acceleration
Driving
Aol
Strategy Alignment
Online Advertising
Association Memberships
Families
Sales and Marketing
Cross Functional Team Leadership
Vice Presidents
Offerings
Product Management
Segmentation
Caching
Organizational Structure
Data Conversion
Brand Strategy
Https
Management
Revenue
Design
Public Relations
Marketing Communications
Security
Twitter
Brand Management
Integration
Crm
Metrics
Leadership
Analyst Relations
Brick
Strategic Partnerships
Lean Manufacturing
Strategic Partners
Product Diversification
B2B
Execution
Sales Growth
Qualification
Websphere
Press Releases
Inside Sales
Messaging
Portfolio Management
Specializations
Healthcare
Team Leadership
Belt
Offering
Differentiation
Sales Enablement
Concept Design
Public Services
Strategy
Asian Studies
Gtm
Data Driven
Branding
Fortune 100
Strategies
Buying
Corporations
Transportation
Strategic Leadership
Go To Market Strategy
Campaign Management
Audience
Enterprise Software
Press
Technical Communication
Market Risk
Capitol Hill
Image
Project Management
Product Development
American
Annual Planning
Articles
Product Launch
Crisis
Stakeholders
Target Marketing
Pragmatic
Analysis
Campaigns
Tactics
Product Marketing
Future Trends
Marketing Teams
Business Partnering
Crisis Communications
Sap
Segments
Retail
Customer Feedback
Market Planning
Media Relations
New Business Opportunities
Thought Leadership
Legislative Relations
High Tech
New Product Ideas
Vertical Marketing
Communication
Market Opportunities
Alliances
Business Alignment
Wan Optimisation
Business Development
Landscaping
Lead Generation
Strategic Planning
Enablement
Empowerment
Interactive Advertising
Visibility
Marketing
Business Analytics
Change Management
Adaptive
Enterprise Business
Executive Leadership
Chapters
Business Intelligence
Testimonials
Pipelines
Project Planning
Safer
National Security
Business Alliances
Value Propositions
Project
Rollout
Certified Lean
Market Share
Analytics
Cmo
Cloud Computing
Fall 2012
Sustainable Cities
Linkedin
Responsibility
Internal Audit
Council
Six Sigma
Work Effectively
Banking
International
Business Units
Intelligence
Funnel
Conceived
Google Groups
Magazines
Executive Management
Portals
Portfolio
Account Management
Hev
Navy
Marketing Analytics
Interfaces
Sweet
Digital Media
Government
Green Belt
Public Sector
Business Insights
Process Improvement
Integrated Marketing
Materials
Global Marketing
Software
Sas
Lenovo
Image Capture
Kenan
Video
Pmi
Facebook
Business Planning
Accompaniment
Program Management
Pharmaceutics
Asset
Ebooks
Collateral
Strategic Marketing
Strategic Sales
Military
Ecosystem
Creative Direction
Award Programs
Market Analysis
Social Media Marketing
Strategic Thinking
Lean Six Sigma Green Belt Training In Progress
Budgets
Business Strategy
Saas
Magicians
Iterative
Strategic Alliances
Marketing Strategy
Civilian
Industrial Sector
Landing Pages
Coordinated
Automation
White Papers
Romi

Professional Networking
Social Services
New Technology
Marketing
Management Training
Reading (Fiction and Nonfiction)
Gourmet Cooking
Strategic Planning
Organizational Development
Power Walking

English

Lean Six Sigma Green Belt
Wake Technical Community College

Durham, NC

Computer Software