Betsy D Bernstein

4 Old Woods Dr, Harrison, NY 10528

Market Research

Bernstein Research Group May 1982 - Nov 13, 2016
President
Benton & Bowles 1974 - 1982
Vp, Account Supervisor

The Wharton School 1972 - 1974
Master of Business Administration, Masters, Marketing Goucher College 1968 - 1972
Bachelors, Bachelor of Arts, Psychology

Advertising
Product Development
Direct Mail
Packaging
Licensing
Product Naming
Focus Groups
Customer Insight
Qualitative Research
Market Research
Quantitative Research
Segmentation
Marketing Research
Consumer Behaviour
Marketing Strategy
Brand Equity
Ethnography
Advertising Research
Strategic Planning
Competitive Intelligence
Copy Testing
Primary Research
Culinary Skills
Business Insights
International Research
Brand Architecture
Market Intelligence
Positioning
Survey Research
Research Design

English

New York, NY

Marketing And Advertising

Bdb Productions
Producer
Bdb Marketing Dec 2005 - Dec 2014
President and Founder
National Artists Management Company 1995 - 1999
Director of Casting and Creative Development
Pace Theatrical Group 1994 - 1996
Director of Programming
The Broadway League 1992 - 1994
Director of the National Touring Theatre Council

University of Pennsylvania 1986 - 1990
Bachelors, Bachelor of Arts, English, English Literature, French Newark Academy 1986

Creative Direction
Event Planning
Theatre
Marketing Strategy
Broadway
Marketing
Entertainment
Event Management
Social Media
Social Media Marketing
Online Advertising
Sponsorship
Online Marketing
Digital Media
Integrated Marketing
Advertising
Leadership
Musical Theatre
Producing

Skiing
Broadway and Off Broadway Shows
Traveling
Yoga
Spinning
Reading
Hiking
Running
Mindfulness and Meditation
Tennis
Reading Novels
Bar Method