Beth A Barnes

In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services. Brand communication creates...

This is a story of an average guy who was destined to serve throughout his life. He first felt he needed to serve his country in the Navy during the Vietnam war, then he served the city of Tampa, Florida as a police officer and afterwards the state of Florida as a wildlife officer. In the midst of s...

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. R...

Pages clean and unmarked. Slight wear from time on shelf like you would see on a major chain. Immediate shipping.