Inventors:
- Tel Aviv, IL
Barak Feldman - Tenafly NJ, US
Tal Zubalsky - Brooklyn NY, US
Kfir Y. Rotbard - Ramat HaSharon, IL
International Classification:
G06Q 30/02
G11B 27/036
G06F 16/41
G11B 27/11
G11B 27/36
G06Q 10/10
H04N 21/8541
G11B 27/34
G11B 27/034
G06F 16/74
H04N 21/442
Abstract:
Systems and methods are provided for data mining in the context of an interactive video. During the presentation of an interactive video, a user may interact with the interactive video by, e.g., making selections, choosing options, etc. related to one or more aspects of the interactive video. Such events and details regarding the events may be recorded, stored, and analyzed in the context of one or more campaigns associated with the interactive video, such as marketing campaigns, advertising campaigns, interactive examinations, etc. Once the details regarding the events have been stored, reports may be extracted based upon the details detailing any desired information relevant to the one or more campaigns.