Inventors:
Andrew Ian Atherton - San Francisco CA, US
Lawrence Edward Morrisroe - San Jose CA, US
Hongche Liu - Fremont CA, US
Anthony D. Amidei - San Francisco CA, US
Joshua Allen Rehling - San Francisco CA, US
Matthew Carinio - San Luis Obispo CA, US
Ryan Eric Christensen - San Francisco CA, US
Shubhasheesh Anand - Mountain View CA, US
Kashyap N. Lodhiya - Sunnyvale CA, US
Madhusudan Ramanna - Sunnyvale CA, US
Julia Feldman - Studio City CA, US
Barry Chu - Northridge CA, US
International Classification:
G06Q 30/00
Abstract:
Systems and methods for generating a graphical advertisement based on a text offer are disclosed. Generally, an ad provider receives a request for a graphical ad. The ad provider sends a script to a browser comprising a call to a keyword extraction module. The ad provider receives a keyword from the keyword extraction module and determines a text offer associated with the keyword. The ad provider sends the text offer to the browser and sends an ad template for creating graphical advertisements based on the text offer to the browser.